If you’re wondering when is the best time to post on Instagram today, you’re in the right place!
Taking great photos, using filters, and creating an engaging editorial plan may not be enough to be successful on Instagram. In fact, this social network is constantly growing, and even with nearly a billion users every month, your post may go unnoticed until it gets the success it deserves.
That’s why it’s essential to know the best time to post on Instagram to maximize results regarding likes and new followers.

When to Post on Instagram?
In reality, there is no secret to when to post on Instagram because there is no single, definite and defining moment. The best time to post on Instagram depends on several factors, such as the activity moments of the goal you want to achieve.
Instagram will show your content to your followers and similar users who are most interested in the topic you are sharing. So, to understand when to post on Instagram, you should first experiment with alternate time zones.
Best Times to Post on Instagram
If you believe that the data provided by Instagram is unreliable, have few followers, or don’t want to convert your profile to a company for some reason. You should decide the best time to post on Instagram differently. Identify the audience you think might be interested in your posts and ask yourself questions.
For example, are my followers working?
If so, you should probably avoid working hours and days and focus on weekends, lunchtimes, or bedtime.
Are my followers’ students?
Avoid school hours and concentrate in the early afternoon or, better still, in the evening.
With just two questions, the sharing times on Instagram are different. Alternatively, you can rely on general statistical data that tells you when to post on Instagram:
- Best days: Monday, Tuesday, and Thursday
- Worst day: Sunday
Best times: Lunch time from 13:00 to 15:00 and after work from 19:00 to 21:00