This post will teach you how to find the best TikTok hashtags for your videos. Read on to discover all our tips!
TikTok is the app of the moment. It’s a social network that allows its users, which has reached millions in recent years, to shoot short videos of different genres and topics. Originality and creativity are vital elements for the success of videos. TikTok has many other functions, especially in creating and publishing videos so that users can enjoy the experience in the app to the fullest. One of them is being able to add hashtags to video captions.
How Do Hashtags Work on TikTok?
Hashtags on TikTok work the same way hashtags on other social networks work, with a few minor differences. Hashtags on TikTok uses to make your video appear among all videos containing the same hashtag as in other social networks. But additionally, it serves to join the challenges started by TikTok.
How to Choose the Best TikTok Hashtags for Your Video?
On the web, you will find a range of content listing the most popular hashtags of 2022. But what do you do with hashtag rankings if your videos focus on topics that have nothing to do with them?
Of course, some of these are general, and you can use them if your goal is to get into the ‘for you’ section (#foryou, or #foryoupage) or if you want to indicate that your video is meant to teach.
However, if you want your videos to generate engagement, you need to do your best to reach an audience that is genuinely interested in what you do. If you mention gym equipment in your profile, it’s unlikely that someone who doesn’t practice this discipline will interact with your content. They probably won’t even look at them!
So, when choosing hashtags, you need to have a clear idea of your goal and include those that allow you to index your video in a way that catches the right users.
It’s a good idea to search for the most popular hashtags in your industry (perhaps browsing the content of the most authoritative profiles) and start from there and discover the relevant ones.
At this point, look for niche hashtags to reduce the level of competition. Think about it: Posting a video with only the most popular hashtags; would contradict a lot of content, many of which publish by industry giants. In short, your chances of being noticed are pretty low. However, by adding more specific and less followed hashtags, your content will have more visibility among people who follow those hashtags. We recommend creating a custom hashtag that immediately identifies your posts to distinguish yourself from other TikTokers.